The purpose of the competition is to inform vinegar producers, processors, and retailers, who distribute their standardized products legally, to preserve and ameliorate the quality of their branded products by promoting high-quality vinegar products in every aspect of the spectrum of its use and consumption.
You can effectively differentiate your brand from the thousands of others. Your brand needs to deliver a clear, consistent brand message and promise to its audiences. The London International Vinegar Awards (LIVA) presents an excellent opportunity to support your organization’s brand promise and reinforce its positioning. This is such an effective component of a holistic marketing strategy.
Every successful brand has a powerful purpose behind it. The goal is differentiation. Convince a customer to purchase from you!